The style got its name from the book High Tech: The Industrial Style and Source Book for The Home, written by design journalists Joan Kron and Suzanne Slesin and published in November 1978 by Clarkson N. Potter, New York. The book, illustrated with hundreds of photos, showed how designers, architects, and home owners were appropriating classic industrial objects—library shelving, chemical glass, metal deck plate, restaurant supply, factory and airport runway light fixtures, movers' quilts, industrial carpeting etc.—found in industrial catalogues and putting these to use in residential settings. The foreword to the book by architect Emilio Ambasz, former curator of design at the Museum of Modern Art, put the trend in historical context.
As a result of the publicity and popularity of the book, the decorating style became known as "High-Tech", and accelerated the entry of the still-obscure term "high-tech" into everyday language. In 1979, the term high-tech appeared for the first time in a New Yorker magazine cartoon showing a woman berating her husband for not being high-tech enough: "You're middle-, middle-, middle-tech." After Esquire excerpted Kron and Slesin's book in six installments, mainstream retailers across the United States, beginning with Macy's New York, started featuring high-tech decor in windows and in furniture departments. But credit should go to a shop on 64th Street and Lexington Avenue in New York, Ad Hoc Housewares, which opened in 1977, for marketing these objects to a residential audience before anyone else. The book went on to be reprinted in England, France, and Japan, and like the original, each edition included a directory of local sources for the objects.
As a result of the publicity and popularity of the book, the decorating style became known as "High-Tech", and accelerated the entry of the still-obscure term "high-tech" into everyday language. In 1979, the term high-tech appeared for the first time in a New Yorker magazine cartoon showing a woman berating her husband for not being high-tech enough: "You're middle-, middle-, middle-tech." After Esquire excerpted Kron and Slesin's book in six installments, mainstream retailers across the United States, beginning with Macy's New York, started featuring high-tech decor in windows and in furniture departments. But credit should go to a shop on 64th Street and Lexington Avenue in New York, Ad Hoc Housewares, which opened in 1977, for marketing these objects to a residential audience before anyone else. The book went on to be reprinted in England, France, and Japan, and like the original, each edition included a directory of local sources for the objects.
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